Vol. 02 / Issue 04 — The Feature Ledger
Platform Features — Complete Inventory

Every feature
included.
No add-ons.
No per-staff fees.

Every barbershop booking feature in one platform. 16 modules. Zero add-ons. Zero per-staff fees. The whole shop under one roof at £14.99 a month.

✓ No add-ons✓ No commissions✓ Unlimited staff✓ Export anytime
Section 01Scheduling
05 modules included
Entry № 01 — BookingsIncluded — £0.00

Online bookings that run themselves

From the moment a customer books to the moment they leave the chair - Setora handles every step. Online, walk-in, or kiosk: one booking schedule, no gaps.

  • 01✓Full booking lifecycle - pending, confirmed, cancelled, completed, no-shows
  • 02✓Real-time availability - no double bookings, ever
  • 03✓Walk-in kiosk for on-site bookings on any tablet
  • 04✓Automated SMS reminders to cut no-shows
  • 05✓Cancellation policies, deposit requirements, and booking windows
  • 06✓Branded booking page at book.setora.co.uk/your-shop
  • 07✓Services with categories, custom pricing, and duration
  • 08✓Control which services are bookable online
Booking Log · TodayLive
09:00Mason L.Beard ShapeCONFIRMED
09:45Liam CarterSkin FadePAID
10:30Oscar PaceTrim · Walk-inPENDING
11:15Arthur D.Hot TowelCONFIRMED
4 bookings · 0 clashesRevenue today: £248.00
Entry № 02 — Self-Service BookingsIncluded — £0.00

Customers can manage their own bookings

Your booking page handles the admin after the booking, too. Customers can sign in with a secure code, see past and upcoming bookings, then reschedule or cancel without calling the shop.

  • 01✓Secure email or phone OTP, with contact details partially hidden
  • 02✓Upcoming bookings shown with service, staff member, date and time
  • 03✓Past booking history available from the public booking page
  • 04✓Customer-led rescheduling with availability checked automatically
  • 05✓Cancellation flow that respects your booking rules
  • 06✓No app download, password or marketplace account needed
Learn more about self-service bookings →
The Graft Room
Manage bookings
OTP VERIFIED
Secure sign-in
Code sent to the redacted phone number on the booking.482901
Skin Fade
Fri 15 May · 10:30 · Jake
UPCOMING
RescheduleCancel
Cut & Beard
Tue 5 May · 14:00 · Marcus
PAST
No password · no appbook.setora.co.uk/graft
Entry № 03 — Booking ControlIncluded — £0.00

Deposits and rescheduling - fewer no-shows, zero hassle

Deposits lock in serious bookings. Rescheduling lets clients move instead of cancel. Together, they keep your appointments full and your revenue predictable.

  • 01✓Set deposit amounts per service or apply a global policy
  • 02✓Collect deposits at booking checkout via Stripe
  • 03✓Reduce no-shows by requiring commitment upfront
  • 04✓Move bookings to a different time, date, or barber without cancelling
  • 05✓Availability rules enforced automatically - no double-booking risk
  • 06✓Clients receive an updated confirmation when anything changes
Deposit policy · Skin FadeApplied at checkout
Service total£28.00
Deposit required (35%)£9.80
Due on the day£18.20
✓ Stripe · authorised
Reschedule — Liam Carter
From
Mon 10:30 · Jake
→
To
Wed 14:00 · James
Availability re-checked · confirmation sent
Entry № 04 — CalendarIncluded — £0.00

Barbershop calendar - drag, drop, and manage your day

The calendar is where your day lives. Staff columns on desktop, a clean agenda on mobile. Drag bookings to reschedule, resize them to adjust duration, and right-click for quick actions. Conflict detection prevents double-bookings automatically, and the who's next bar keeps you one step ahead.

  • 01✓Drag-and-drop rescheduling - move bookings to a new time or staff column with one drag
  • 02✓Resize to extend - drag the bottom edge of a booking to change its duration
  • 03✓Conflict detection - prevents double-bookings and drops onto closed days automatically
  • 04✓Right-click context menus - view details, reschedule, mark complete, or cancel any booking
  • 05✓Day, 3-day, week, and month views - with multi-day drag-and-drop support
  • 06✓Staff columns show every barber's schedule side by side
  • 07✓Who's next bar - upcoming bookings for the current day at a glance
  • 08✓Service-category colour coding, current-time indicator, and smart defaults
Learn more about calendar →
Day3-DayWeekMonthMon 9 Mar
Jake
James
Marcus
9am1011121pm23
Skin Fade
Beard Trim
Hot Towel
Cut & Style
Skin Fade
Beard Shape
Hot Towel
Skin Fade
Entry № 05 — WaitlistIncluded — £0.00

Waitlist management - never miss a booking opportunity

When your schedule is full, Setora captures demand automatically. Clients join the waitlist, get notified when a slot opens, and confirm in one tap - no staff intervention required.

  • 01✓Clients join the waitlist when their preferred slot is full
  • 02✓Automatic notifications via email or SMS when a slot opens
  • 03✓Time-limited holds so the next person is notified if no response
  • 04✓Configurable minimum notice periods for waitlist alerts
  • 05✓Automatic expiry keeps the queue fresh and relevant
  • 06✓Seamless conversion from waitlist entry to confirmed booking
Learn more about waitlist →
Waitlist · auto-flow04 active
H
Hassan Ali
Skin Fade · Any Sat PM
WAITING
C
Ciara Moss
Beard Trim · Notified 09:42
NOTIFIED
F
Finn Reilly
Hot Towel · Slot accepted
BOOKED
R
Rohan Shah
Cut & Wash · Held 15m
HOLD
Auto-notify fires on cancellations · holds expire in 15 min
Section 02Payments & Deposits
02 modules included
Entry № 06 — PaymentsIncluded — £0.00

Payments and POS - get paid, keep the numbers straight

Deposits, full payments, and Stripe Connect - so your money lands in your account, not ours. Payment status flows through the entire booking lifecycle automatically.

  • 01✓Deposits and full payments collected at booking checkout
  • 02✓Stripe Connect - your Stripe account, your money
  • 03✓Merchant onboarding built into the setup flow
  • 04✓Payment status tracked through every booking stage
  • 05✓Per-location subscription billing - pay only for what you use
  • 06✓Trial period included - no card needed to start
Stripe · your accountREF #TXN-00481
CHECKOUT · SHOREDITCH
£52.00
Payable by card · paid in full
Skin Fade · Liam Carter£28.00
Beard Shape · Mason L.£18.00
Hot Towel add-on£6.00
TOTAL CHARGED£52.00
✓ Settled to your Stripe account · Setora takes £0 commission
Entry № 07 — Booking ProtectionIncluded — £0.00

Booking Protection covers late cancels and no-shows

Save the customer's card at booking and only charge if they late-cancel or do not show. Separate from deposits, with explicit consent before any card is saved. No charge is taken at the time of booking.

  • 01✓Save a card at booking behind a dedicated consent checkbox, with no charge taken upfront
  • 02✓Set late cancellation and no-show fees as a percentage of the booking total
  • 03✓Sensible defaults: 50% for late cancels, 100% for no-shows
  • 04✓Paid deposits count toward the fee, so customers are never charged twice
  • 05✓Per-location opt-out for shops with mixed policies
  • 06✓Staff can charge or waive a fee at cancel or no-show, gated by a separate waiver permission
  • 07✓Failed charges are surfaced on the booking with the Stripe reason, never silently hidden
  • 08✓Stripe at cost: no commission, no platform fee, no markup from Setora
Learn more about booking protection →
Booking · BERWICK STStripe · your account
Booking Protection
No charge today. Your card is only used if you cancel late or do not show.
Service total£32.00
Late cancel fee · 50%£16.00
No-show fee · 100%£32.00
✓
I agree my card can be charged the late cancellation or no-show fee shown above if the shop's policy applies.
•••• •••• •••• 4242SAVED
Slot held for 14:48Secured by Stripe
Section 03Management
07 modules included
Entry № 08 — Waitlist DashboardIncluded — £0.00

Waitlist dashboard - full visibility, hands-on control

The automatic flow handles the common case. The management dashboard handles everything else, giving you a complete view of who's waiting and the tools to act on it.

  • 01✓Dedicated waitlist dashboard - view, filter, and manage every entry
  • 02✓Filter by status, service, barber, or date range
  • 03✓Search waitlist by client name
  • 04✓Manually notify clients when you know a gap is coming
  • 05✓Convert waitlist entries to bookings with pre-filled details
  • 06✓Real-time status tracking - Waiting, Notified, Booked, Expired
Learn more about waitlist dashboard →
Dashboard · filters12 entries
Status: AnyBarber: JakeThis weekSkin Fade
Waiting
6
Notified
3
Booked
2
Expired
1
Search clients · Convert to booking · Manual notify
Entry № 09 — Team & LocationsIncluded — £0.00

Multi-location team management in one system

Whether you run one chair or ten locations, Setora keeps everything consistent. Each location has its own settings, hours, and staff - all managed from one place.

  • 01✓Unlimited locations, each with independent settings
  • 02✓Staff scheduling with weekly templates and date-range exceptions
  • 03✓Assign staff to specific services and locations
  • 04✓Role-based permissions with 30+ individual controls
  • 05✓Opening hours templates with holiday and seasonal overrides
  • 06✓Full timezone support per location
Locations · register03 active · 12 staff
N01
Shoreditch
4 staff · 8am–8pm
N02
Camden
3 staff · 8am–8pm
N03
Hackney
5 staff · 8am–8pm
Permissions · 30+ controls+ Add location
Entry № 10 — Customers & GrowthIncluded — £0.00

Customer profiles and CRM - know your customers, grow revenue

Every client visit builds a richer picture of your business. Setora tracks the numbers that matter and gives you the tools to act on them.

  • 01✓Full customer profiles with complete booking history
  • 02✓SMS reminders and marketing - pay-as-you-go or subscription
  • 03✓Revenue reports - daily summaries and period breakdowns
  • 04✓Marketing consent tracked per customer
  • 05✓Export your customer list at any time - your data, always
  • 06✓Import existing clients from other platforms
Active Clients — 12 mo
1,284
+185.7%
MAR ʼ25JUNSEPDECFEB ʼ26
Lifetime value
£484
Return rate
74%
SMS consent
892
Entry № 11 — Team PerformanceIncluded — £0.00

Team performance - know who’s smashing it

Track every barber’s output with top-line numbers, individual staff cards, trend charts, and service breakdowns. Coaching flags surface issues early so you can act on data, not hunches.

  • 01✓Top-line numbers - jobs, revenue, utilisation, and cancellations at a glance
  • 02✓Individual staff cards with performance metrics and trend charts
  • 03✓Service breakdown per barber - see specialisations and balance workload
  • 04✓Weekly and monthly toggle to compare short-term and long-term performance
  • 05✓Location filter - compare performance across shops
  • 06✓Coaching flags for high cancellation rates or declining trends
  • 07✓Missing schedule alert - staff without a published schedule are flagged
  • 08✓Period comparison - this week vs last, this month vs last
Learn more about team performance →
Performance · week vs lastWeekMonth
JJake
▲ 92%
Jobs
142
Revenue
£3,410
Utilisation
JJames
▲ 81%
Jobs
118
Revenue
£2,780
Utilisation
MMarcus⚑ HIGH CANCELS
▼ 68%
Jobs
96
Revenue
£2,060
Utilisation
Entry № 12 — Appointments ReportIncluded — £0.00

Appointments report - which chair, how many no-shows, one click to CSV

The first report inside Reporting. See totals, completion, cancellation and no-show rates for any date range, broken down by staff, location and service. Pull the whole thing into a spreadsheet whenever you need to.

  • 01✓Headline totals - bookings, completed, cancelled, no-show counts for the selected range
  • 02✓Cancellation and no-show rates as percentages, not just raw numbers
  • 03✓Per-barber breakdown - spot the chair driving the no-show rate up
  • 04✓Per-location and per-service splits for multi-shop owners
  • 05✓Custom date ranges, plus quick presets like last 7, 30, and 90 days
  • 06✓Daily bookings trend chart - see whether the diary is filling or thinning
  • 07✓One-click CSV export - the whole report in a spreadsheet, ready to share with your accountant
  • 08✓Built into Reporting in the hub - more reports landing on the same screen
hub.setora.co.uk/reports/appointments
Setora Appointments report showing totals, no-show and cancellation rates, daily trend chart, and per-status breakdown
Entry № 13 — Retention ReportIncluded — £0.00

Retention report - see who is coming back

The Rebooking & Retention report shows your rebooking rate, new vs returning customers, average return time, barber-level retention, and the customers who need a follow-up before they disappear.

  • 01✓Rebooking rate for the selected period and return window
  • 02✓New vs returning customers at a glance
  • 03✓Average days between visits for customers who rebooked
  • 04✓Customers without a future booking shown in a follow-up list
  • 05✓Barber-level retention table with customers seen, bookings, rebooked customers, and average return time
  • 06✓Date range, location, barber, and rebooking-window filters
  • 07✓Follow-up status showing customers to watch and customers already due
  • 08✓Built into Reporting, alongside financials and team performance
Learn more about retention report →
Report · rebooking and retentionLast 90 days
Rebooking rate
58%
84 of 145 customers
Average return
28d
within 56-day window
No future booking
37
follow-up queue
Location: allBarber: allWindow: 56 days
Barber retentionAvg return · follow-up
Sophia71% · 48
Jake62% · 42
Marcus39% · 31
Follow-up customers25 shown
Mason Brooks41 daysWATCH
Hassan Ali66 daysDUE
Entry № 14 — Google ReviewsIncluded — £0.00

Automated Google review requests - grow your rating on autopilot

Once a booking is marked complete, Setora sends the customer a review request - email first, SMS as a fallback if there's no email on file. Paste your Google review link, pick the delay, and the rest runs in the background.

  • 01✓Triggered automatically the moment a booking is marked complete
  • 02✓Email first - SMS only when the customer has no email on file
  • 03✓Configurable send delay per location - from immediately to a week later
  • 04✓Cancelled and no-show bookings never trigger a request
  • 05✓One request per booking - duplicate-protection built in
  • 06✓Per-location setup - paste your Google review link and toggle it on
Location settings · google reviewsPer location
Google review invites
ON
Send delay after completion
2 hours
Google review link
g.page/r/CXyz…/review
Send order · automatic
01
Email (if on file)
PRIMARY
02
SMS fallback
IF NO EMAIL
SMS preview
Kings Cuts: Thanks for visiting. Leave us a Google review: g.page/r/CXyz…
Section 04Getting Started
02 modules included
Entry № 15 — MigrationIncluded — £0.00

Platform migration - switch in minutes

Import your customers, services, and bookings from Fresha, Booksy, Square, Vagaro, Timely, Treatwell, and more. Export from your old platform, drop the file in, and Setora maps everything automatically.

  • 01✓Smart column matching - upload any CSV or Excel file and columns are mapped automatically
  • 02✓Works with CSV, TXT, XLSX, or XLS - export from your old platform and drop it in
  • 03✓Preview before you commit - review suggestions and adjust mappings before anything is created
  • 04✓Keep your customer relationships - names, emails, phone numbers, and dates of birth
  • 05✓Import your full service menu - names, pricing, durations, and categories
  • 06✓Bring your booking history - past and upcoming bookings stay complete
  • 07✓Built into onboarding - migration is a guided step during setup
  • 08✓No data left behind - clear warnings flag anything that couldn't be mapped
  • 09✓Switch from Fresha, Booksy, Square, Vagaro, Timely, Treatwell, and more
Learn more about migration →
Import · export.csv · 2,148 rowsAuto-mapped 11/11
customer_name→Client · Full name99%
mobile_no→Client · Phone98%
service_ref→Service · Name96%
appt_date→Booking · Date100%
barber→Staff · Assigned92%
Preview before commit · nothing created until you say soImport now →
Entry № 16 — IntegrationsIncluded — £0.00

Integrations - connect the tools you already use

Setora connects to the platforms your business relies on. Sync your data automatically, keep everything in one place, and stop copying things between systems.

  • 01✓Connect your Mailchimp account in Settings and start syncing instantly
  • 02✓Select which audience receives your client data
  • 03✓Sync logs show every update so you always know what changed
  • 04✓Toggle delete-on-removal to archive Mailchimp contacts when clients are removed
  • 05✓Customer list stays up to date without manual exports or imports
  • 06✓More integrations coming - Square Terminal, Xero, and others on the roadmap
Integrations · account02 live · 03 on the way
MailchimpCONNECTED
Sync · 2m ago
StripeCONNECTED
Live
XeroROADMAP
Q3 · 2026
Square TerminalROADMAP
Q3 · 2026
ZapierBETA
Invite only
Back of book — The Receipt

16 modules.
One £14.99 receipt.

  • Bookings, self-service, calendar, and waitlist
  • Team scheduling and staff permissions
  • Deposits, payments, and checkout
  • Customer records, analytics, and exports

14-day free trial. No card required. Most shops are live within the hour.