The #1 Squire alternative for UK barbers

Stop letting Squire charge your clients to book.

Squire hits clients with a £1 booking fee and a £3 waitlist fee - on top of charging you 2.9% + 30p per card transaction.
£14.99/month flat. No fees to you or your clients.

Start free trial

No credit card required. Cancel anytime.

NHBF Assured Trade Member 2026
hub.setora.co.uk

£0

Client booking fees

£14.99

per month, flat

See the numbers

Founding offer

Get 50% off for life with code EARLYFOUNDER at checkout. You pay £7.50/month instead of £14.99.

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The real cost of Squire

Squire charges your clients to book.
Then charges you on every payment.

Your clients pay to book

Squire charges your clients £1 per booking and £3 to join the waitlist.

Example: 3 barbers, ~48 bookings/week

~£192/monthcharged to your clients

Your clients absorb these fees every time they book - and you have no control over it.

2.9% + 30p on every card payment

Every card transaction through Squire costs you 2.9% + 30p. On a £25 haircut, that’s 103p - over 4%.

£25 cut£1.03 fee
£40 cut + beard£1.46 fee

These add up fast on top of your subscription. See what £14.99/month gets you with Setora.

Plans that scale with your headcount

Squire’s pricing jumps as you add barbers and features. Multi-location shops need Enterprise - custom pricing, annual contracts.

Independent (1 barber)£20/mo
Pro (teams)£30/mo
Executive (multi-location)£60/mo

+ client fees + transaction fees on every plan.
With Setora? £14.99/month. Always.

Squire pricing vs Setora: see your real fees

Drag the sliders to match your shop. Watch the numbers add up.

Your shop numbers

3
110
80
20300
£25
£10£100

Monthly bookings

~346

Monthly revenue

£8,660

Squire estimated cost

Subscription + transaction + payroll fees

£322/mo

Subscription (Pro)£30
Transaction fees (2.9% + 30p, ~70% card)*£249
Payroll fee (0.5%)£43
Client booking fees (paid by clients)£346

Setora (flat rate)

Same price, always. No client fees.

£14.99/mo

Your savings with Setora

£307

per month

£3,682

per year

Start saving today

14-day free trial. No card required.

*Assumes ~70% of bookings are card payments. Client booking fees (£1/booking) are charged to your clients, not you. See how other platforms compare in our barbershop booking software guide.

Built for barbershops

Everything you need.
Nothing you don’t.

No bloated salon features. Just the tools a barbershop actually uses.

Online booking

Clients book 24/7. You set the rules—services, times, buffers. Your booking page, your branding.

Multi-chair support

Each barber gets their own schedule and login. See everyone’s day at a glance.

SMS reminders

Automated confirmations and reminders. Cut no-shows by up to 70%. Credits roll over monthly.

Business insights

Track revenue, busiest times, and repeat clients. Data that actually helps you grow.

Deposits & payments

Take deposits to secure bookings. Accept card payments in-chair. Your money, fast.

Works on mobile

Manage your shop from your phone. Book walk-ins, check the day, get notified. Fully responsive - no app download needed.

Being honest

What Squire does well

We’re not going to pretend Squire is a bad product. Here’s where credit is due:

  • Barbershop marketplace. 7.6 million clients on the Squire app. For shops that rely on new client discovery, the marketplace is a genuine asset.
  • Instagram and Google booking. Direct booking from your Instagram profile and Google Business listing is included on all plans - a feature Setora doesn’t currently offer.
  • Well-funded with serious engineering. Squire has raised $165M. The product has depth - payroll, Squire Capital lending, same-day transfers, and hardware.
  • Barbershop-specific finance. Automated payouts, Squire Capital business loans, and same-day bank transfers are genuinely useful for established shops with payroll to run.

Squire makes sense if marketplace discovery is essential to your business. But the fee structure your clients absorb creates friction that’s hard to control. Read more about the hidden cost of ‘free’ booking software. Setora gives you bookings, payments, and management at £14.99/month flat.

Trusted by UK barbershops

Built on trust.
Backed by results.

Quick setup
“Switched to Setora recently. Setup was really quick with their import tool. Only thing I’d say is the reporting could go deeper but they’re adding stuff regularly. Would recommend.”
C

Claire W.

Barbershop owner

NHBF Assured Trade Member 2026UK StartUp Awards 2026 Shortlist — Digital StartUp of the Year

Recognised & accredited

NHBF Assured Trade Member and finalist for Digital StartUp of the Year at the UK StartUp Awards 2026, East of England.

Learn more →

99.9%

Uptime

UK-based support

GDPR compliant

14-day free trial

Three steps. One day. Done.

01

Export your data from Squire

Under GDPR, Squire must let you download your client list, booking history, and service data. We’ll show you exactly how.

02

Set up your Setora account

Add your services, staff, and opening hours. Customise your booking page. Takes about 20 minutes.

03

Import clients and go live

Upload your client data, share your new booking link, and start taking appointments. Same day.

Questions

Straight answers

No sales jargon. Here’s what you actually want to know.

Squire holds your data for 30 days after cancellation. There is no self-service export - you need to contact support to retrieve it. We recommend requesting your full data export before you cancel. Setora provides CSV downloads of your client and appointment data at any time.

Squire's card reader works with their system. Setora supports Stripe Terminal hardware for in-person payments. If you have existing Squire hardware, you would need new terminals - contact us and we can walk you through the options.

Google reviews belong to your Google Business Profile, not to Squire. They stay with your business when you switch - no matter what booking software you use.

Squire has a consumer marketplace app. Your existing clients who book directly through your link can be moved to Setora easily - send them your new booking link. Clients who find you through Squire's marketplace may need to be redirected, but most of your regulars book directly.

Squire's marketing says no long-term commitment, but the Order Form you sign may lock you into an annual term. Check your specific agreement before cancelling. Setora is month-to-month with no annual commitment required.

Your Squire booking link is on Squire's domain - you can't take it with you. With Setora, your booking link is at your own domain or a setora.co.uk subdomain. Update your Instagram bio, Google Business Profile, and any other places you share your booking link.

£14.99/month·No commission

Ready to stop paying
for clients you already have?

No card to enter. No contract to sign. No fee to leave. Export everything if you go.

Start your free 14-day trial. No credit card required. If you’re not saving money, just don’t continue.

Questions? Email us at hello@setora.co.uk