Rebooking rate
See how many customers from the report period booked again within your chosen return window.
Reporting
See who is coming back.
Retention Report shows your rebooking rate, average return time, new vs returning customers, and the customers with no future booking. Useful numbers, not vanity charts.
- Rebooking rate
- Average return time
- Follow-up queue
- Staff breakdown
Rebooking58%Avg return28dFollow-up37
Sophia71%
Jake62%
Marcus39%
How it works
Filter the report around how your shop actually works.
- 01
Choose the period
Start with the last 30 or 90 days, or set your own date range for the shop, location or staff member you want to understand.
- 02
Set the return window
Pick the number of days that counts as a rebooking. A short-hair shop might use 28 days. A longer service might need 56 or 84.
- 03
Work the follow-up list
Use the customer list to call or message people who have no future booking. The report shows who is due and who is worth watching.
Average return time
Understand how long customers normally take to come back, then set a sensible follow-up window.
Follow-up queue
Find customers with no future booking, including who served them, when they last visited and whether they are due.
Customer retention
The report turns booking history into a call list.
New vs returning
Separate first-time customers from regulars so growth and loyalty do not get blurred together.
Barber-level retention
Compare customers seen, bookings, rebooked customers, rebooking rate and average return time by staff member.
Useful filters
Filter by date range, location, staff member and rebooking window without exporting anything to a spreadsheet.
Report now, automation later
This release gives owners the retention numbers and the follow-up list. One-click follow-ups and automated recall reminders are future work, so this page does not claim they are live.
Reporting sits together
Retention Report sits next to the Appointments report for no-show and cancellation rates, and the Team Performance report for per-staff numbers.
Check the manual maths
Our barbershop rebooking rate guide shows the formula, return windows and spreadsheet setup.
Questions
Good to know.
The questions shop owners ask us most about this.
What does the Retention Report show?
It shows rebooking rate, new and returning customer counts, average days between visits, customers without a future booking, staff-level retention, and a follow-up list for customers who may need a nudge back into the diary.
Can I filter retention by staff member or location?
Yes. The report can be filtered by date range, location, staff member and rebooking window. That means you can compare a whole shop, a single location or one staff member without building your own spreadsheet.
Does the report automatically message customers?
No. This release gives you the report and follow-up queue. Automated recall messages and one-click follow-up actions are future work, so the current page does not claim they are live.
Is the Retention Report included in the Setora price?
Yes. Retention Report is included in Setora at £39/month per location, alongside bookings, calendar, customer records, reporting, payments and team tools.