/switch/fresha · Vol.03
FRESHA ALTERNATIVE · FOUNDERS CODE: EARLYFOUNDER

Your Fresha bill, line by line.

Fresha calls itself free. It isn’t. The card processing fees, the 20% marketplace commission, the per-staff charges — they all add up. Setora is £14.99/month. Flat. For everything. We’ll prove it on a receipt.

No commissionNo per-staff feesCancel anytimeYour clients stay yours
Invoice #FR-291833-chair shop · monthly
FRESHA — ESTIMATED
Card processing (≈100 bookings/wk)£156
Marketplace commission (20% on new)£80+
Per-staff management (3 barbers)£30
SMS remindersextra
Marketplace brandingtheirs
TOTAL / MONTH~£266+
Receipt #SE-149913-chair shop · monthly
SETORA — ONE PLAN
£14.99
/ month · per location · cancel anytime
Everything. Literally.incl.
Unlimited staff, walk-ins, kioskincl.
Full data exportincl.
Use your own card machineincl.
Your brand on every bookingyours
★ ★ ★ ★ ★  NO CARD REQUIRED  ★ ★ ★ ★ ★

Founding offer

Get 50% off for life with code EARLYFOUNDER at checkout. You pay £7.50/month instead of £14.99.

Claim founders rate
Section 02 — What Fresha Actually Charges

Fresha’s cut grows with every booking you take. Ours doesn’t.

The core problem isn’t one big bill. It’s pricing that punishes success. Get busier, bring in more clients, and Fresha takes a bigger slice every month.

The Setora line: one rate, one shop, as many bookings as you take.
Solo barber · low volume
FRESHA
~£30
Free sub + card processing on every payment
SETORA
£14.99
All-in, all the time
Predictable. Always.
3 barbers · some marketplace bookings
◆ Most common
FRESHA
~£140+
Card processing + 20% commission on new clients
SETORA
£14.99
All-in, all the time
Save £1,500+/yr
5 barbers · active marketplace
FRESHA
~£220+
Card fees + heavy marketplace commission
SETORA
£14.99
All-in, all the time
Save £2,460+/yr
New client from marketplace
FRESHA
+20% fee
Even if they found you on Google
SETORA
+£0
All-in, all the time
Setora price never changes
Fresha pricing composed from their public rate cards + typical card processing and marketplace commission for a UK shop, Feb 2026. Setora £14.99/mo per location, ex. VAT.
Section 03 — Whose Customers Are They, Really

A marketplace that lists you next to your competition.

Fresha’s marketplace can bring new clients, and the 20% commission per booking means every new face comes at a cost. The shop those clients remember? Fresha. Setora is deliberately not a marketplace. Your page, your URL, your name on every reminder.

GDPR Article 20 template, free download →
§ 01

Your clients, your relationship

Clients book through your page, not a marketplace. When they return, they remember you, not a directory.

§ 02

Your voice, your reminders

Confirmation and reminder messages show your shop's name, not somebody else's. No cross-promotion for competitors.

§ 03

Your data, exportable anytime

A single CSV button in Settings. Every client, every visit, every note. No support ticket. No fee.

Three steps. One day. Done.

01

Export your data from Fresha

Under GDPR, Fresha must let you download your client list, booking history, and service data. We’ll show you exactly how.

02

Set up your Setora account

Add your services, staff, and opening hours. Customise your booking page. Takes about 20 minutes.

03

Import clients and go live

Upload your client data, share your new booking link, and start taking appointments. Same day.

Section 05 — In Fairness To Fresha
The honest bit

What Fresha does better.

We won’t pretend this is a one-sided comparison. If these matter more than price or ownership, Fresha might be your platform:

  • Marketplace reach. Fresha's consumer platform is well-established in the UK. Real new-client volume for shops that lean into it.
  • Free base tier. For a solo barber with low and predictable volume who avoids the marketplace, the subscription-free model is genuinely competitive.
  • Polished consumer app. The Fresha booking app is clean and well-regarded by clients. If your regulars are used to it, switching has a real friction cost.
Fresha is the right tool if you want to rent reach cheaply. Setora is the right tool if you want to own the relationship permanently. Both can be legitimate answers. Read the full Fresha vs Setora breakdown →

Questions

Straight answers

No sales jargon. Here’s what you actually want to know.

No. Under GDPR, you have the right to export your data from any platform. We provide a step-by-step migration guide and can help you import your clients, services, and booking history into Setora.

£14.99/month per location is how we make money. We don’t take a cut of your bookings, your card payments, or your walk-ins. The price you see is the price you pay.

Most shops are up and running within a day. Set up your services and staff, import your client list, and you’re live. We handle the technical stuff so you can focus on cutting hair.

Cancel anytime. No exit fees. No lock-in contracts. And you can export all your data - clients, bookings, everything - at any time, for free. Your data is always yours.

Your existing clients stay with you - they already know your shop and will keep booking directly. For new clients, the 20% commission you’ve been paying to Fresha can instead fund your own marketing: Google presence, social media, word of mouth referrals. Clients acquired through your own channels cost you nothing per booking.

For a solo barber not using the Fresha marketplace, Fresha's free tier is hard to beat on subscription alone. But factor in the 20% marketplace commission on new clients, and the costs become unpredictable. Setora is £14.99/month flat with no commission, giving you predictable costs from day one.

It depends what matters most to you. Fresha has a large consumer marketplace and a polished booking app - genuine strengths. But if you want zero commission, flat pricing, and full ownership of your client data, Setora is built specifically for that.

Start by exporting your client list from Fresha - under GDPR, you have the right to request a copy of your data. Next, set up your new platform with your services, staff, and opening hours. If you switch to Setora, we provide a step-by-step migration guide.

Booksy, Treatwell, Square Appointments, and Setora all serve UK barbershops. The key things to compare are commission structure, whether you own your client data, and whether pricing stays flat as you add staff. Setora charges £14.99/month per location with no commission and full data export.

£14.99/month·No commission

Ready to stop paying
for clients you already have?

No card to enter. No contract to sign. No fee to leave. Export everything if you go.

Start your free 14-day trial. No credit card required. If you’re not saving money, just don’t continue.

Questions? Email us at hello@setora.co.uk