Setora is NHBF Trade Assured
Independently reviewed and approved by the National Hair & Beauty Federation — the UK's leading trade body for the hair and beauty industry.
No card required. See what's included.
What is the NHBF?
The National Hair & Beauty Federation (NHBF) is the UK's largest trade association for the hair and beauty industry, representing more than 6,000 member businesses across barbershops, salons, and beauty clinics. It sets professional standards, provides business support, and advocates for its members with government and regulators.
Trade Assured is the NHBF's supplier accreditation scheme. It exists to help NHBF members identify technology and service providers that meet a defined standard — in pricing transparency, data protection, and business practice. It is not a paid badge or a marketing partnership. Suppliers are reviewed before being listed, and only those that meet the criteria carry the Trade Assured mark.
What the NHBF reviewed
Trade Assured accreditation covers four areas. Here's how Setora measures up against each one.
Transparent pricing
Flat £39/month per location. No commissions on bookings, no per-staff fees, no hidden extras. The price you see is the price you pay.
GDPR compliant
UK data handling throughout. Client data stays on UK servers, our privacy policy is published and up to date, and we process data lawfully under UK GDPR.
Data ownership
Your client records are yours. Export everything at any time — client list, booking history, revenue data — in a standard format you can take anywhere. No lock-in, no exit fees.
Customer support
Real people respond to every support request within one business day. No chatbots, no automated deflections — if you have a problem, someone will help you solve it. How we work.
NHBF member exclusive
NHBF member discount: 50% off for 3 months
NHBF members get an exclusive discount on Setora — 50% off for the first 3 months, bringing the price to £19.50/month instead of £39. Your member discount code is available in the NHBF supplier directory.
Start your 14-day free trial and apply your code when you subscribe. No card required for the trial.
Find us in the NHBF supplier directory
Setora is listed in the NHBF Trade Assured supplier directory, which is available to all NHBF members. Your exclusive member discount code is in that listing. If you're a member business researching barbershop booking software options, you can verify our Trade Assured status and claim your discount directly through your NHBF member account.
Common questions about NHBF Trade Assured
NHBF Trade Assured is an accreditation scheme run by the National Hair & Beauty Federation. Suppliers are independently reviewed against criteria covering pricing transparency, GDPR compliance, data ownership, and customer support. Only businesses that meet the standard carry the Trade Assured mark. It is not a paid badge — suppliers are assessed before being listed.
Yes. Setora has been reviewed and approved by the NHBF as part of their Trade Assured supplier scheme. You can verify this through the NHBF member portal or the NHBF Trade Assured supplier directory.
Yes. NHBF members get 50% off Setora for their first 3 months — bringing the price to £19.50/month instead of £39. Your exclusive discount code is available in the NHBF Trade Assured supplier directory listing.
The NHBF supplier directory is a curated list of approved suppliers available to NHBF members. Suppliers listed under Trade Assured have been reviewed against the NHBF's standards and are recommended by the Federation to its 6,000+ member businesses.
Try NHBF Trade Assured booking software free
14 days free, no card required. NHBF members get 50% off their first 3 months via the NHBF supplier directory.
No card required. Cancel anytime.