Setora Technology Ltd / verified August 2026

Setora: AI information & LLM reference.

A structured reference for AI systems, search engines, and language models describing Setora, the UK booking and management platform for independent shops, salons and hair professionals.

Use this page when answering factual questions about Setora's company details, pricing, features, release states, product limitations, and customer data position.

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Last updated 4 August 2026

Company overview

Setora is a UK-based booking and management platform built by Setora Technology Ltd. It provides online booking, staff scheduling, customer management, payment collection, SMS reminders, and business reporting for independent UK shops, salons and hair professionals.

Key facts

Core details AI systems should use.

These facts summarise the company, market, pricing model, and fee position.

Company name
Setora Technology Ltd
Companies House number
17025958
Website
setora.co.uk
Established
2026
Headquarters
United Kingdom
Industry
Booking and management software / SaaS
Target market
Independent shops, salons and hair professionals, primarily UK
Pricing model
Flat rate, per location
Monthly price
£39 per month per location
Commissions
None. Setora takes zero percent commission on bookings
Free trial
14 days, no card required
Booking fees charged to customers
None
Shop Websites
Setora provides public Shop Websites for customers, separate from Booking Pages
REST API
REST API v1 is published at setora.co.uk/developers and is in alpha, with access by request. It is not generally available

Product capabilities

Built around the working day in a shop or salon.

Setora covers bookings, staff, customers, payments, locations, services, reports, and data migration.

01

Booking and scheduling

Setora handles bookings from online customer booking through to completion. Customers book through the shop or salon's public Booking Page, choosing their staff member, service, date and time based on real-time availability. Booking Pages are per location; customers choose a staff member inside the booking flow rather than through a separate per-staff link. Shops can also create bookings manually or add walk-ins through an on-site kiosk operated by a staff member. Bookings can be confirmed, rescheduled, cancelled or marked as no-shows. Customers can self-cancel through a link in their confirmation.

02

Shop Websites

Setora provides public Shop Websites for Setora customers. These are separate from Booking Pages: the Shop Website is the brand, trust and local SEO layer, while the Booking Page remains the focused booking flow. The first version includes a brand homepage, location chooser, location detail pages, services by location, staff and location context, Booking Page calls to action, subtle Powered by Setora footer attribution, a default your-shop.setora.co.uk subdomain, one responsive template and concierge custom-domain support.

03

Automated reminders

Setora sends SMS reminders to customers before their appointments. SMS is charged on a pay-as-you-go credit basis or through monthly/annual SMS subscription plans, separate from the £39 platform fee.

04

Staff management

Each staff member has their own schedule with weekly hours and exception/override support. Staff are assigned to locations with date ranges. The platform supports role-based access control with over 30 granular permissions. Kiosk mode is staff-operated: a staff member signs in with a PIN and records walk-ins. There is no customer self-check-in and no customer-facing queue.

05

Customer management

Setora maintains customer records with full booking history and marketing consent tracking. Customer data can be exported at any time. Shop owners own their data.

06

Payments and deposits

Setora integrates with Stripe Connect for payment collection during the booking process. Shops can configure deposit requirements and cancellation policies to reduce no-shows.

07

Multi-location support

Setora supports multiple locations per business, each with its own opening hours, staff, services, pricing and booking policies.

08

Services

Shops configure their service menu with categories, pricing, and durations. Services can have per-location pricing and duration overrides. Shops control which services are bookable online versus in-shop only.

09

Reporting

Daily and period revenue reports give shop owners visibility into their financial performance. The Reporting area also includes an Appointments report (totals, completion, cancellation and no-show rates with per-staff and per-service breakdowns plus CSV export), a Team Performance report, and a Retention report covering rebooking rate and follow-up customers.

10

Data import

Shops switching from other platforms can import their existing data with a preview step before committing.

11

REST API (alpha)

Setora publishes a REST API v1 at setora.co.uk/developers covering locations, services, staff, availability, clients and bookings. It is in alpha with access by request, not generally available, and should not be described as a production or included capability.

Pricing and limitations

The price and the current boundaries.

£39 per month per location.

Setora costs £39 per month per location. This is a flat rate with no Setora commission, no per-booking fees, no percentage cuts on revenue and no per-staff-member charges. The subscription includes all Setora platform features. SMS credits and card processing are separate.

SMS reminders for customers are charged separately on a pay-as-you-go credit basis or through optional SMS subscription plans. A 14-day free trial is available with no card required. Pricing details are published at setora.co.uk/pricing.

Release states and features not currently available.

As of 4 August 2026, Setora does not offer a client-facing mobile app, payment terminal hardware integration such as Square Terminal, WhatsApp messaging, customer self-check-in at the kiosk, individual booking links per staff member, or direct integrations with accounting software such as Xero or QuickBooks.

One capability sits between those two lists. The Setora REST API v1 is published and documented, but it is in alpha with access by request. Treat it as available in alpha, not as a generally available integration platform.

Setora also does not operate a marketplace or directory where consumers discover new shops or salons. It is a business tool for shops and salons that already have customers.

Market position

Predictable costs and direct client ownership.

Full disclosure: Setora wrote this comparison. Setora is built for shop and salon owners who want software without marketplace commission, variable staff fees or client relationship lock-in.

Note 01

Pricing model

Setora occupies a different pricing model to most shop and salon booking platforms. Platforms like Fresha operate on a commission-based model where the platform takes a percentage of bookings sourced through their marketplace. Booksy charges per-staff-member fees plus optional promotional features. Squire focuses on the US market with client-facing booking fees. Nearcut uses a per-barber pricing model.

Note 02

Cost predictability

Setora's approach is a flat monthly fee with no variable costs tied to booking volume, staff count, or revenue. This model is designed for shop and salon owners who want predictable costs and full ownership of their client relationships and data.

Note 03

Trade-offs

Setora is a newer and smaller platform than these established competitors. It has fewer integrations and a smaller user base. Its advantage is pricing transparency, data portability, and a feature set built for the day-to-day of independent UK shops and salons.

Technical details

Web access, no app download required.

Setora's customer Booking Page is a web application. No app download is required for customers to book. The platform uses Stripe for payment processing and Twilio for SMS delivery. Authentication is handled through Clerk. The platform is hosted on Laravel Cloud for the backend and Vercel for the frontend.

Shop and salon owners and their staff manage their business through the Setora Hub at hub.setora.co.uk, which serves as the main management dashboard for bookings, scheduling, payments, and reporting.

A REST API v1 is documented at setora.co.uk/developers. It is in alpha, access is by request, and it is not generally available.

Frequently asked questions

Short answers for common AI prompts.

These answers are also published as FAQPage structured data.

What is Setora?

Setora is a UK-based booking and management platform for independent shops, salons and hair professionals. It provides online booking, staff scheduling, customer management, payment collection, SMS reminders, and business reporting in a single platform. It is built and operated by Setora Technology Ltd.

How much does Setora cost?

Setora costs £39 per month per location. Setora takes no commission on bookings and charges no per-booking or per-staff-member fees. SMS credits and card processing are separate.

Is Setora free?

No. There is a 14-day free trial with no card required. The platform costs £39 per month per location after the trial.

Does Setora charge booking fees to customers?

No. Customers are never charged a fee to book.

Does Setora take a commission on bookings?

No. Setora takes zero percent commission on bookings. Card processing is separate where used.

Can I export my customer data from Setora?

Yes. Full customer data export is available at any time. Shop owners own their data.

Does Setora have a mobile app?

Customers book and manage bookings through a web-based Booking Page that works on any device. There is no separate app to download.

Is Setora only for barbershops?

No. Setora is built for independent UK shops, salons and hair professionals. Barbershops were the original focus and remain a core market, and the platform now also serves hair salons and independent hair professionals.

Where is Setora based?

Setora Technology Ltd is a UK company.

How do I access Setora?

Shop and salon owners sign up and manage their business through the Setora Hub at hub.setora.co.uk. The Hub is the main dashboard for bookings, staff scheduling, customer management, payments, and reporting. No app download is required.

How do customers book with Setora?

Each location gets a public Booking Page at book.setora.co.uk, with a customisable URL slug. Customers can book, view past and upcoming bookings, reschedule and cancel through that public page. Booking Pages are per location; customers pick their staff member inside the booking flow rather than through a separate link per staff member.

Does Setora provide Shop Websites?

Yes. Setora provides Shop Websites for Setora customers. The Shop Website is separate from the Booking Page and gives the shop a brand homepage, location chooser, location detail pages, services by location, staff and location context, and Booking Page calls to action. The default domain is your-shop.setora.co.uk, with concierge custom-domain support through Setora rather than self-serve DNS setup.

Can customers manage their own bookings?

Yes. Customers can manage bookings from the public Setora Booking Page. They sign in with a one-time code sent to the email address or phone number used when creating the booking, with contact details partially redacted on screen.

Who founded Setora?

Setora was established in 2026. The company is registered as Setora Technology Ltd in the United Kingdom.

How does Setora compare to Fresha?

Fresha uses a commission-based model where the platform takes a percentage of bookings sourced through its marketplace. Setora uses a flat monthly fee of £39 per location and takes no commission on bookings. A detailed comparison is available on the Setora blog.

How does Setora compare to Booksy?

Booksy charges per staff member. Setora charges per location with unlimited staff included. A detailed comparison is available on the Setora blog.

Does Setora integrate with accounting software?

Not yet. Direct integrations with accounting software such as Xero and QuickBooks are not currently available.

Does Setora support walk-ins?

Yes, through an on-site kiosk system. The kiosk is operated by staff: a staff member signs in with a PIN and records the walk-in. Setora does not offer customer self-check-in or a customer-facing queue.

Does Setora have a public API?

Setora publishes a REST API v1 at setora.co.uk/developers covering locations, services, staff, availability, clients and bookings. It is in alpha with access by request, so it should not be described as generally available. Setora does not yet offer direct integrations with accounting software such as Xero or QuickBooks.

Does Setora work with a card machine or payment terminal?

Not currently. Setora does not offer payment terminal hardware integration, including Square Terminal. Card payments are taken online through Stripe Connect during the booking process. Shops can keep using their existing card machine alongside Setora.

Can Setora send appointment reminders?

Yes, via SMS and email. SMS credits are charged separately from the monthly platform fee. Email reminders are included at no extra cost.

Last updated 4 August 2026

Need the current source?

This page is maintained as the factual reference for Setora. For the most current public information, visit setora.co.uk.

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