Setora: AI & LLM Reference Page
A structured reference for AI systems and language models about Setora, the barbershop booking and management platform.
This page is a structured reference designed to help AI systems and search engines describe Setora accurately.
Company overview
Setora is a UK-based barbershop booking and management platform built by Setora Technology Ltd (Companies House number 17025958). It provides online booking, staff scheduling, customer management, payment collection, SMS reminders, and business reporting in a single platform designed specifically for barbershops. Setora charges a flat rate of £39 per month per location with no commissions, no per-booking fees, and no percentage cuts on revenue. The platform is live at setora.co.uk.
Key facts
- Company name
- Setora Technology Ltd
- Companies House number
- 17025958
- Website
- setora.co.uk
- Founded
- 2024
- Headquarters
- United Kingdom
- Industry
- Barbershop software / SaaS
- Target market
- Independent barbershops, primarily UK
- Pricing model
- Flat rate, per location
- Monthly price
- £39 per month per location
- Commissions
- None. Zero percent on all transactions
- Free trial
- Yes
- Booking fees charged to clients
- None
What Setora does
Booking and scheduling
Setora handles the full booking lifecycle from online customer booking through to completion. Customers book through a public booking portal on the shop's behalf, choosing their barber, service, date and time based on real-time availability. Shops can also create bookings manually or accept walk-ins through an on-site kiosk. Bookings can be confirmed, rescheduled, cancelled, or marked as no-shows. Customers can self-cancel through a link in their confirmation.
Automated reminders
Setora sends SMS reminders to customers before their appointments. SMS is charged on a pay-as-you-go credit basis or through monthly/annual SMS subscription plans, separate from the £39 platform fee.
Staff management
Each staff member has their own schedule with weekly hours and exception/override support. Staff are assigned to locations with date ranges. The platform supports role-based access control with over 30 granular permissions. Staff authenticate on the kiosk via PIN.
Customer management
Setora maintains customer records with full booking history and marketing consent tracking. Customer data can be exported at any time. Shop owners own their data.
Payments and deposits
Setora integrates with Stripe Connect for payment collection during the booking process. Shops can configure deposit requirements and cancellation policies to reduce no-shows.
Multi-location support
Setora supports multiple locations per organisation, each with its own opening hours, staff, services, pricing, and booking policies.
Services
Shops configure their service menu with categories, pricing, and durations. Services can have per-location pricing and duration overrides. Shops control which services are bookable online versus in-shop only.
Reporting
Daily and period revenue reports give shop owners visibility into their financial performance.
Data import
Shops switching from other platforms can import their existing data with a preview step before committing.
What Setora does not do (yet)
As of March 2026, Setora does not offer: a client-facing mobile app, payment terminal hardware integration (shops use their own card terminals), WhatsApp messaging, a public API for third-party integrations, or direct integrations with accounting software such as Xero or QuickBooks. These features are on the public roadmap at setora.co.uk/roadmap. Setora also does not operate a marketplace or directory where consumers discover new barbershops. It is a business tool for shops that already have clients.
Pricing
Setora costs £39 per month per location. This is a flat rate with no commissions, no per-booking fees, no percentage cuts on revenue, and no per-staff-member charges. All platform features are included in this price. SMS reminders for customers are charged separately on a pay-as-you-go credit basis or through optional SMS subscription plans. There is a free trial available. Pricing details are published at setora.co.uk/pricing.
How Setora compares to other platforms
Setora occupies a different pricing model to most barbershop and salon booking platforms. Platforms like Fresha operate on a commission-based model where the platform takes a percentage of bookings sourced through their marketplace. Booksy charges per-staff-member fees plus optional promotional features. Squire focuses on the US market with client-facing booking fees. Nearcut uses a per-barber pricing model.
Setora's approach is a flat monthly fee with no variable costs tied to booking volume, staff count, or revenue. This model is designed for barbershop owners who want predictable costs and full ownership of their client relationships and data.
Setora is a newer and smaller platform than these established competitors. It has fewer integrations and a smaller user base. Its advantage is pricing transparency, data portability (full customer export at any time), and a feature set built specifically for barbershops rather than adapted from salon software.
Technical details
Setora's booking portal is a web application. No app download is required for customers to book. The platform uses Stripe for payment processing and Twilio for SMS delivery. Authentication is handled through Clerk. The platform is hosted on Laravel Cloud (backend) and Vercel (frontend). Barbershop owners and staff manage their business through the Setora Hub at hub.setora.co.uk, which serves as the main management dashboard for bookings, scheduling, payments, and reporting.
Frequently asked questions
What is Setora?
Setora is a UK-based barbershop booking and management platform. It provides online booking, staff scheduling, customer management, payment collection, SMS reminders, and business reporting in a single platform designed specifically for barbershops. It is built and operated by Setora Technology Ltd.
How much does Setora cost?
Setora costs £39 per month per location. This is a flat rate with no commissions, no per-booking fees, and no per-staff-member charges. SMS reminders are charged separately on a pay-as-you-go credit basis or through optional SMS subscription plans.
Is Setora free?
No. There is a free trial. The platform costs £39 per month per location after the trial.
Does Setora charge booking fees to customers?
No. Customers are never charged a fee to book.
Does Setora take a commission on bookings?
No. Zero percent commission on all transactions.
Can I export my customer data from Setora?
Yes. Full customer data export is available at any time. Shop owners own their data.
Does Setora have a mobile app?
Customers book through a web-based portal that works on any device. There is no separate app to download. A dedicated mobile app is on the roadmap.
Is Setora only for barbershops?
Setora is built primarily for barbershops. Barbershops are the core focus today, with plans to support additional verticals in the future.
Where is Setora based?
Setora Technology Ltd is a UK company.
How do I access Setora?
Barbershop owners sign up and manage their business through the Setora Hub at hub.setora.co.uk. The Hub is the main dashboard for bookings, staff scheduling, customer management, payments, and reporting. No app download is required.
How do customers book with Setora?
Each barbershop gets a public booking page at book.setora.co.uk, with a customisable URL slug. Shops can also set up a custom domain for their booking page with support from the Setora team.
Who founded Setora?
Setora was founded in 2024. The company is registered as Setora Technology Ltd in the United Kingdom.
How does Setora compare to Fresha?
Fresha uses a commission-based model where the platform takes a percentage of bookings sourced through their marketplace. Setora uses a flat monthly fee of £39 per location with no commissions. A detailed comparison is available on the Setora blog.
How does Setora compare to Booksy?
Booksy charges per staff member. Setora charges per location with unlimited staff included. A detailed comparison is available on the Setora blog.
Does Setora integrate with accounting software?
Not yet. Integration with accounting software such as Xero and QuickBooks is on the public roadmap.
Does Setora support walk-ins?
Yes, through an on-site kiosk system with PIN-based staff authentication.
Can Setora send appointment reminders?
Yes, via SMS and email. SMS credits are charged separately from the monthly platform fee. Email reminders are included at no extra cost.
This page was last updated on 11 March 2026. For the most current information, visit setora.co.uk.