of salon clients now prefer to book digitally
Built in the UK, for UK hair salons
Salon booking software built for UK hair salons
Setora is online booking for stylists with no commission, no per-staff fees, and no lock-in.
No card required. See what's included in the free trial.
- £39/month per location
- No commission
- 14-day free trial
hub.setora.co.uk
Per location. Flat rate, no commission, no per-staff fees.
Free trial. No card required. Cancel any time.
The toolkit
Everything your salon needs
Salon booking software that handles the admin so you can focus on the client.
Online appointment booking
Clients book salon appointments 24/7 without calling, your schedule fills while you sleep.
No-show protection and automated reminders
Appointment reminders go out before every booking, with email included and SMS on credits. Calculate your no-show cost.
Multi-stylist schedule management
See every stylist's appointments in one view, every stylist, every slot, every day at a glance.
Card payments and deposits
Online payments and Deposits through Stripe. See payments and Deposits. Keep your existing card machine for in-person payments.
Kiosk mode for walk-ins
Turn any tablet into a front desk. A stylist signs in with a PIN, adds the walk-in and picks the services, so it lands in the same schedule as everything else.
Full data export and ownership
Download your customer list and booking history when you need them. See how customer records and data export work, or request data from another platform under GDPR.
How it works
Online booking for salons, up and running in minutes
Setting up salon scheduling software should not require an IT department. Most salons are taking online appointments within the hour.
- 1
Set up your salon
Add your services, set your prices, and configure your stylists' availability. Setora gives each stylist their own schedule inside your salon's Booking Page. No technical knowledge required, if you can fill in a form, you can set up Setora.
- 2
Share your booking link
Every Setora account comes with a branded booking page your clients can use from any device. Share the link on Instagram, WhatsApp, Google Business, or embed it on your website. Clients pick their stylist, choose a time, and book, no phone calls, no back-and-forth messages.
- 3
Manage everything in one place
Appointments land straight in your booking schedule. Automated reminders go out before each booking to cut no-shows. Payments are collected at the point of booking or on the day via Stripe. Customer records build automatically over time with contact details, appointment history and visit stats.
Side by side
Why salons choose Setora over Fresha and Booksy
Most salon booking software was built for the US market or charges commission that scales with your team. Setora is different.
Other platformsSetora
Commission fees on every booking
£39/month per location, no commission
Per-staff pricing that punishes growth
One price per location, unlimited stylists
US-built, UK afterthought
Built in the UK, for UK salons and UK compliance
Lock you into their ecosystem
Full data export, cancel anytime
Hidden SMS and processing fees
Clear Stripe rates, SMS credits at cost
Switching from a competitor? Fresha · Booksy · All alternatives
From the founder
Why we built Setora
We looked at what salon booking software costs in the UK and found the same pattern everywhere. Platforms that advertise as free but take a cut of every booking. Per-staff pricing that gets more expensive as your team grows. US-built tools that treat UK salons as an afterthought.
Many UK salons still rely on phone calls, DMs, or paper diaries for bookings. For many, the price of existing software is the reason they stay there. Setora exists to change that. One flat platform price, no paid feature tiers, your data always yours.
Clear pricing
Simple, honest pricing
Other platforms hide their best features behind premium tiers and bury fees in the fine print. We don't. One plan, one platform price. SMS credits and card processing are shown separately.
Core platform included, no hidden commission
Setora
£39/ month per location
Add a stylist. Pay nothing extra.
Everything your salon needs to run, bookings, payments, clients, and analytics in one system.
- Branded self-service Booking Page
- Booking management & schedule
- Automated reminders (Email included, SMS top-up)
- Customer records & visit history
- Kiosk mode, turn any tablet into a front desk
- Revenue & performance analytics
- Unlimited staff, unlimited customers
- Full data export, your data stays yours
- Waitlist to fill last-minute gaps
The real cost of running a three-stylist salon
- TreatwellSubscription + 35% commission on ~30 marketplace clients + processing
- ~£810/mo
- FreshaTeam fees + 20% commission + processing + SMS
- ~£275/mo
- BooksyBase + per-staff fees + processing
- ~£154/mo
- SetoraFlat platform rate. No paid feature tiers.
- ~£39/mo
Estimated monthly cost for a 3-stylist salon. Treatwell estimate assumes ~30 new marketplace clients/month at typical service prices. All competitor pricing sourced from public rate cards and verified merchant reports.
Switching from Fresha? · Switching from Treatwell?
As your team grows
- 3 stylists
- 5 stylists
- Booksy
- ~£60/mo
- ~£72/mo+
- Setora
- £39/mo
- £39/mo
SMS credits purchased separately at simple, transparent rates. Card processing via Stripe at their standard rate (1.5% + 20p).
“We built Setora so the price of booking software isn’t the reason salons stick with paper diaries.”
Questions
Salon booking software, common questions
Straight answers on pricing, stylists, switching and what happens after the trial.
What is salon booking software?
Salon booking software is a tool that lets clients book appointments online 24/7 without calling the salon. It handles the full appointment lifecycle - scheduling, automated reminders, payments, and client records - so stylists spend less time on admin and more time styling hair. Setora is built specifically for UK hair salons, with features like kiosk mode, multi-stylist scheduling, and Stripe payments.
How much does salon booking software cost in the UK?
Costs vary widely. Fresha charges £9.95 per staff member per month plus 20% commission on marketplace bookings. Booksy charges a monthly base fee plus per-staff fees. Setora is £39/month per location. Unlimited stylists, no commission, no per-staff fees. SMS credits and card processing are billed separately where used. Pull your current bills and compare subscription, commission, payment, messaging, and add-on costs together.
Can my clients book online without calling?
Yes. Setora gives your salon a branded online booking page where clients can book any time - day or night - without calling or messaging you. You can share the link on Instagram, WhatsApp, Google, or embed it on your website. Appointments land straight in your booking schedule.
Does Setora charge commission on bookings?
No. Setora charges £39/month per location. We do not take a percentage of your bookings, card payments, or any other revenue. SMS credits and Stripe processing are billed separately where used.
How does Setora compare to Fresha for salons?
The main difference is pricing structure. Fresha charges per staff plus commission on new clients - costs that grow with your team and booking volume. Setora is one flat monthly rate regardless of how many stylists you have or how busy you get. Setora also supports UK-first features like VAT and UK bank transfers.
Can I manage multiple stylists with one subscription?
Yes. One Setora subscription covers your entire location - all stylists, all stations. Each stylist gets their own schedule, and clients choose their preferred stylist on your salon's Booking Page. No per-staff fees, ever.
Is there a free trial?
Yes. Setora offers a 14-day free trial with no card required. You get full access to every feature - online booking, kiosk mode, reminders, payments, analytics. If it's not right for you, cancel before the trial ends and you won't be charged.
How do I switch from my current booking system?
Most salons are live on Setora within a day. Set up your services, staff, and availability, then import your client list. We provide a step-by-step migration guide and our team is on hand to help. Under GDPR, you have the right to export your data from any platform, so bring your client records with you.
What's the best salon booking software in the UK?
It depends on what matters most to your salon. The main UK options are Fresha, Booksy, Square Appointments, Treatwell, and Setora. The key differences come down to pricing structure (commission vs flat rate), data ownership, and whether the tool was built for the UK market or as a US-first product. Setora is £39/month per location with no commission, no per-staff fees, and full data export - which suits salons that want predictable costs and control over their client relationships. Fresha and Booksy offer broader marketplace exposure but charge commission or per-staff fees that grow with your team.
Do hair salons need booking software?
Not every salon does. If you run a small walk-in-only operation and your diary works fine, there is no reason to fix what is not broken. But for most hair salons, booking software solves real problems: clients can book 24/7 without calling, automated reminders and deposits give people a reason to turn up or tell you early, and you spend less time on the phone. If you are turning away bookings that arrive after you have locked up, or chasing no-shows, it is worth trying.
What features should I look for in salon booking software?
Start with the basics: online booking that works on mobile, automated SMS or email reminders, and multi-stylist scheduling so each stylist has their own calendar. Beyond that, look for card payment and deposit support (to reduce no-shows), client records that build automatically, and full data export so you are never locked in. Kiosk mode is useful too - Setora's kiosk lets whoever is on the floor add a walk-in from a tablet without breaking off to the back office. Check whether pricing is per-staff or flat rate, and whether the platform takes commission on bookings. Finally, make sure the tool actually supports UK payments and compliance rather than treating the UK as a secondary market.