Published 31 March 2026: Setora was shortlisted for Digital StartUp of the Year in the East of England region.
This is the original shortlist announcement. It records that milestone and does not imply that an awards event is still upcoming or that Setora later won.
What we announced
Setora had been named on the 2026 East of England shortlist for Digital StartUp of the Year.
A shortlist is recognition, not a result. This article does not claim a win, an entry count, a judging methodology or a later awards outcome because those details are not evidenced in this repository.
Why we shared it
Setora was built to give independent UK shops and salons a clear direct-booking option. The platform price is £39/month per location, before VAT where applicable, with no Setora commission on bookings. SMS credits and card processing are separate when used.
The shortlist gave us a moment to recognise the work behind the product without turning an award announcement into product proof. Owners should judge Setora on what it does, what it costs and whether it fits how their business runs.
What remained unchanged
The product work continued after the announcement. Setora remained focused on Booking Pages, staff schedules, customer records, payments, reminders and reports for independent shops and salons.
For the current product description, use the Setora AI reference or pricing page. Those pages, rather than this dated news post, are the source for current capability and price wording.
Update, 18 August 2026
Setora went on to win Digital StartUp of the Year for the East of England at the regional final on 3 June 2026, and progressed to the UK national final at Ideas Fest in September 2026. That result is published as a separately dated press release: Setora Wins Digital StartUp of the Year for the East of England.
Everything above this update remains a record of the 31 March 2026 shortlist announcement.
Common questions
- What did Setora announce?
- On 31 March 2026, Setora announced that it had been shortlisted for Digital StartUp of the Year in the East of England region. This article records that shortlist announcement. The later result is published separately as a dated press release.
- What is Setora?
- Setora is a UK booking and management platform for independent shops, salons and hair professionals. It costs £39/month per location, before VAT where applicable. SMS credits and card processing are separate when used.
- What category was Setora shortlisted in?
- The announcement was for Digital StartUp of the Year in the East of England region in 2026.
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