I’m on
For the barber who’s been thinking about it for three months

Thinking about leaving Fresha?
Read this before you do anything.

We won’t pretend switching booking software is a small decision. Your shop runs on it. So this isn’t a sales page. It’s the page we wrote to answer the four questions every barber asks us before they make the move.

Honest answers. No hype. If a question doesn’t apply, scroll past it.

Free walkthroughNo card requiredRun both platforms in parallelWe do the import for you
Pre-flight checklistForm S/M-04
The four things keeping you on Fresha
Will I lose my services / clients / booking history?
No. CSV import covers all three.
Will my regulars come with me?
Yes. They were yours, not the platform’s.
Do I lose my reviews on Fresha?
Honest answer below. Mostly: no.
Could the changeover break bookings?
Not if you run both in parallel. Here’s how.
Cleared by
Ben
Approved
Note from BenThe wizard handles most of it. Want a hand? Book a 15–30 min call with me.
Section Q1 · What Actually Comes With YouAn honest inventory · nothing hidden

Everything that runs your shop today arrives at Setora on day one.

Fresha lets you export a CSV for clients, services and bookings. So do we, in the opposite direction. The wizard reads the file, maps the columns, and shows you a preview before anything saves. If a column doesn’t fit, you tell us what it is.

Manifest A · Imported on day one
Comes with you
6 / 6
Every client
Name, phone, email, notes
8,400 records
Service menu
Names, prices, durations, staff
24 services
Booking history
12 months of past appointments
3,120 rows
Future bookings
Confirmed appointments not yet served
86 upcoming
Opening hours
Per-staff schedules + breaks
auto
Deposit rules
20% / £5 / no-shows policy
preserved
Sample manifest from a 3-chair shop · Fresha exportImported
Manifest B · Stays behind, deliberately
What doesn’t come over
Your Fresha marketplace listing
Stays where it is. Most barbers leave it up for 30 days as a redirect.
Fresha-platform reviews
Locked to their platform. We address this directly in question three.
Your old card-payment provider
Switch when you’re ready, or keep using it.
Why we’re telling youWe’d rather lose a sign-up than have you discover this on day three and feel cheated.
Section Q2 · On The Question Of RegularsWho they belong to · who they don’t

Your regulars came back for your hands. Not their app.

We’re not going to make up a percentage to back this up. Setora is new and we have one shop live today. But you don’t need a chart for this one: just think about how your regulars actually find you:

They book you, not the booking page.
Your regulars built a relationship with you. The platform is a URL they tap. You’re the reason they tapped it.
Move the link, they follow.
On day one we draft the SMS that goes to your client list: same shop, same chair, same prices, new link. Most regulars tap it next time they need a cut.

Put bluntly: your regulars don’t book on Fresha because they love Fresha. They book on Fresha because that’s where you put the link last time. Move the link; they follow.

The handful who don’t? Usually clients who’d already drifted before you switched. Setora flags inactive clients so you can decide whether to call.

9:41● ● ● 100%
BS
Bramble & Blade
Saturday · 09:42
SMS · sent to your client list, drafted for you
Hey Mason, quick one. We’ve moved off Fresha to Setora. Same shop, same chair, same prices.

Your next booking link: book.setora.co.uk/brambleblade

Old link still works for the next 30 days. / Marcus
Auto-personalisedEach message uses the client’s name + their usual barber. Sent in batches so it doesn’t look like spam.
Section Q3 · The Reviews Question, HonestlyThe hardest one · we’ll be straight with you

Yes, your Fresha-platform reviews stay on Fresha.
Almost everything else doesn’t.

We’re not going to tell you reviews don’t matter, or that they’re easy to replace. They matter, and they aren’t. So here’s the actual situation, broken into the three places your reviews live.

Ask the next person looking for a barber
“When I’m looking for a new barber I read Google reviews. I’ve never read a Fresha or Booksy review in my life.”
We’d bet your last cut on it: when a stranger picks a new barber, they read Google, not the marketplace tab. That’s the bucket worth caring about.
Yours forever
Google Business reviews

Your Google profile belongs to you, not Fresha. Every review is keyed to your business listing, not anyone’s software. We auto-embed them on your new Setora booking page on day one.

Pulled from Google · live★★★★★
Sarah K.★★★★★
Marcus did a proper fade for my son’s wedding. Spot on.
2 weeks ago
Tom R.★★★★★
Been coming for 3 years. Wouldn’t go anywhere else.
1 month ago
Aaron W.★★★★★
Sharpest trim I’ve had in Sheffield. James knows what he’s doing.
6 weeks ago
Stays on Fresha
Fresha-platform reviews

These are the ones Fresha controls. We can’t move them. They belong to the platform, not the shop. We won’t pretend otherwise.

What we recommend
Leave your Fresha listing live for 30–90 days. New clients searching Fresha still find you, click through to your Setora page, and book. The reviews keep working, just not on a page you control.
You can delist it later, or leave it up indefinitely as a redirect. Either is fine.
Auto-rebuilt
New Google reviews, on autopilot

Switch on the rebuild campaign and Setora texts every happy client a Google review link 90 minutes after their appointment. Set-and-forget.

How it compoundsillustrative · 8 weeks
Wk 1Wk 4Wk 8

Most clients won’t tap the link. Some will. Over weeks of cuts, the ones who do add up, without you having to ask anyone face-to-face.

Section Q4 · On Not Breaking BookingsRun both in parallel · cutover when ready

There is no cutover day.
Both run in parallel until the last legacy booking clears.

The fear: a client tries to book on Wednesday, the link is broken, they go elsewhere. The fix: don’t change the link until you’re ready. Fresha keeps working until you switch it off. Your call, not ours.

Days 1–3
Both platforms live
Setora is set up. Fresha keeps taking bookings. Existing clients still see the old link; nothing breaks.
Days 4–7
Soft launch
You send the migration SMS we draft. New bookings go to Setora. Fresha bookings already in the diary stay where they are and get honoured.
Days 8–13
Wind-down
Fresha gets fewer bookings each day as legacy appointments clear. Watch your old diary; once the last booking in it is served, you can switch off.
Day 14
Cutover complete
Last legacy booking served. Switch off Fresha, or leave it as a redirect. Setora is now the only diary.
Cutover ledger · 14 days
Where each day’s bookings landed
Fresha Setora
1
2
3
4
5
6
7
8
9
10
11
12
13
14
Bookings missed
0
Downtime
0 min
Cutover at your pace
You decide
Section 05 · The Import, Step By StepWhat you actually click · in order

Three screens. About 12 minutes.

You don’t have to do this part yourself. We’ll do it on a screen-share if you’d rather. But here’s every screen, in order, in case you want to know.

01

Drop in your Fresha export

Log into Fresha and export your data. It’s a button in their account settings. Drag the CSV into Setora and we take it from there.

hub.setora.co.uk/onboarding/import
Step 1 of 3

Bring your data over from Fresha

Export your data from Fresha, then drop the CSV here. We’ll detect what’s in it.

Drop your CSV here
We’ll detect whether it’s clients, services or bookings.
Fresha_clients.csv Fresha_services.csv
Don’t have an export yet? How to export from Fresha
02

Confirm the column mapping

We try to match every column automatically. If something looks wrong, you change it right there, before anything saves. Nothing is destructive: re-run the import as many times as you like.

hub.setora.co.uk/onboarding/import/mapping
Step 2 of 3

Confirm the column mapping

Your columnMaps toStatus
first_nameClient → first nameAuto · OK
mobileClient → phoneAuto · OK
email_addressClient → emailAuto · OK
last_visitClient → last seenAuto · OK
preferred_staffClient → usual barberConfirm
notes_internalClient → private notesAuto · OK
5 of 6 columns mapped automatically · 1 needs your confirmation
03

Have a look, then import

See exactly what will be created. A sample of clients, services and bookings shown back to you. If it looks right, hit Import. If not, adjust the mapping and try again. Nothing goes live until you say so.

hub.setora.co.uk/onboarding/import/preview
Step 3 of 3

Preview · nothing’s saved yet

Clients
8,418
Services
24
Bookings
3,206
Sample · first 4 clients
Mason Langosh07700 900 121last seen 12 days ago
Liam Carter07700 900 419last seen 4 weeks ago
Oscar Padilla07700 900 633last seen 6 days ago
Arthur Donnelly07700 900 028last seen 2 days ago
Section 06 · White-Glove Walkthrough15–30 minutes · screen-share · free
If reading this still hasn’t answered everything

Book 15–30 minutes with Ben.

We’ll get on a screen-share. You show us your current setup. We map out the migration on screen, in front of you, and tell you whether it’s a clean import or whether something needs a workaround.

No card. No sales pitch. If we think you’re better off staying where you are, we’ll tell you that. We’ve done it before.

B
Ben
Founder · runs every migration call himself
Available this week
15–30 min migration walkthrough
Free
Mon
Tue
Wed
Thu
Fri
Slots most days · 15–30 min each
Open Ben’s calendar
What we’ll coverLook at your current data → map the import → talk through the parallel-running plan → agree a cutover date. End of call: a written plan in your inbox.
Section 08 · The Post-Read QuestionsThe ones you only ask after reading everything else

Still unsure?
Read on.

Eight questions that come up on every migration call, with the actual answers we give. If yours isn’t here, book a call with Ben and we’ll add it.

How long does the actual import take?+
Median 12 minutes for a single-location shop with under 10,000 clients. Bigger shops we recommend the screen-share route. It tends to take 25-40 minutes to do properly, including the migration SMS and parallel-run setup.
What if my Fresha export is missing something?+
Re-run the import with a fresh CSV. Setora de-duplicates by phone number, so nothing gets doubled up. If a column from Fresha doesn’t map cleanly, you tell us what it is on the mapping screen and we save the rule for next time.
Will my clients have to make new accounts?+
No. We import them with their existing details and they book on your new page without signing up. If they want to save a card or see history, they’ll create a Setora client account at first booking, but it isn’t required.
Can the booking link be on my own domain?+
Yes. By default it’s book.setora.co.uk/your-shop. If you’d rather use something like book.yourshop.co.uk, we’ll set that up with you for free: bring a domain you already own or we’ll help you pick one.
What happens to my future bookings already in Fresha?+
Two options. Most shops leave them in Fresha and serve them out of that diary until the last one is done (~2 weeks). Or we import them as Setora bookings on day one, and you tell Fresha clients via the migration SMS that nothing has changed.
I take card payments through Fresha. What about that?+
Setora has its own payments (Stripe Connect, 1.4%+20p). You can switch on day one, or run cards on Fresha for the parallel period and switch later. Funds in flight aren’t affected; Fresha pays you out as normal.
Can I keep my Fresha marketplace listing?+
Yes, and we recommend it for at least 30 days. Keep the listing live, change the booking link on it to your Setora page (Fresha allows external links). Your reviews keep working as social proof; new clients flow to your shop.
What if it goes wrong?+
Imports are reversible up to the point of go-live: nothing is committed until you click Import on the preview screen. After that, you can re-run with a new CSV at any time; we de-duplicate by phone number. Worst case, full data export is one click in Settings; you walk away with everything.
How much does the white-glove migration cost?+
Nothing, ever. It’s included for the first 60 days of your trial whether or not you sign up. We’d rather spend an hour on a call with you than the same hour answering doubts in your inbox.
Section 09 · End Of PageTwo ways forward · pick one

You read all the way down here.
That’s the hard bit done.

If you want a human first
Book a 15–30 min migration walkthrough
Pick a time
Free · screen-share · no card needed.
If you’d rather just start
Open the wizard yourself
Start free 30-day trial
Live chat in the corner if you get stuck.